What success
means to you
Educational
DEYA SMITH-TAYLOR
Deya Smith-Taylor, aka “Deya Direct" is the Chief Wellness Officer for Deya Direct Enterprises.
Deya is an Author, Speaker, Producer, Media Personality, and Therapeutic Life Coach dedicated to helping individuals tap into their signature superpower—their social and emotional intelligence (SEI)—while prioritizing personal and professional self-care and well-being. All of her brands and services operate with well-being as the central purpose.
Her areas of focus include anxiety and depression, navigating life transitions such as menopause, divorce, burnout, and career changes, enhancing workplace stress management and well-being, strengthening relationships and self-esteem, fostering self-care, growth, and confidence building, and aligning personal and professional identity.
As the Executive Producer of the SuperpowHer Podcast, and creator of The Super Self-Care Power Summit, she champions spiritual and personal growth, self-care and
emotional wellness.
Inspirational
Formerly the National Senior Digital Producer for the American Heart Association, Deya is also the creator of its podcast network, which now boasts 16 shows under its belt, and over 1 million downloads. As the past Interim Executive and Senior Content Producer for Radio Hall of Famer Tom Joyner’s nationally-syndicated morning show, which reached 8 million listeners daily, Deya remains committed to creating life-changing content.
Motivational
A former Miss Black USA, Deya is a celebrated and sought-after speaker and mentor; however, she is no stranger to pushing through and overcoming life’s challenges. Her personal motto is, “Make Your Pain Pay You Back. If it happened to you, make it also happen for you!”
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Deya has written four personal development books, including the best-seller Soft is the New Power: Embracing Your Feminine Edge to Win in Love & Life, and most recently You’re Successful, But Are You OK? Real Self-Care Strategies to Preserve Your Sanity and Get You Through the Workday, released in early 2023.
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She has toured nationally and internationally as a featured speaker for the American Red Cross, Procter & Gamble, women’s and wellness conferences, colleges and universities, church conferences, and retreats.
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Deya currently lives in Dallas, Texas with her husband.
